PokerStars enjoys a wide customer and fan base that continues to grow. To stay connected with them, the poker room has employed a few important measures. It reaches its patrons and fans through various forms of media. Some of these are PokerStars blog, newsletter, TV commercials, press releases and a movie. Through these, the poker room provides information on its players, events and tournaments. It also covers live events and satellites.
PokerStars Movie
PokerStars is associated with a new movie on poker, called Deal. It features Bret Harrison and Burt Reynolds, and their characters’ journey in the world of poker. The story revolves around a student who plays poker at PokerStars and goes onto realize his dream of being a professional player when he wins a satellite hosted by the site. Some of the members of Team PokerStars Pro make cameo appearances in the movie. They are Isabelle Mercier, Chris Moneymaker, Greg Raymer and Joe Hachem.
PokerStars Blog
PokerStars blog is updated several times a day, so the information on it is always current. It features stories on online events that take place in the poker circuit. These are detailed accounts of the events. It covers the hands, pots and moves made by the key players at a table. Some of the blog entries also have videos of certain segments of a game. This is a very convenient option using which you can view the hands dealt, played and won in the various rounds.
Readers can view and leave comments on blog entries. The blog has an archive. You can use this to access old stories that the poker site has covered on online tournaments. A few other blog categories are Team PokerStars Online, Team PokerStars Pro, Live Tournaments and News. You can view featured videos, and browse through and watch old videos from the media gallery.
PokerStars Press Releases
PokerStars press releases let you stay in touch with all that happens at the online poker room. These provide information on new members who have been added to PokerStars’ management team. Some also cover promotions and offers that are added newly to the site. Another interesting aspect that PokerStars covers through its press releases are the hands dealt to players. Two of the most recent stories on this were on the 100 billionth hand and a party that the site hosted in celebration of the 65 billionth hand that was dealt. The press releases are thoroughly researched and highly informative.
PokerStars TV Commercials
PokerStars’ TV commercials are high definition videos. These typically feature players from Team PokerStars Pro and Team PokerStars Online. The highly entertaining videos showcase the various aspects of poker – like the thrill of playing it and the money that players can earn in it. Some of the recent campaigns that the site has done are short videos that reflect these aspects.
Each of the eight TV commercial runs into just 30 seconds. They are short, crisp and imaginative. The videos feature players like Joe Hachem, Daniel Negreanu, Vanessa Russo and Noah Boeken. The players are shown alternatively participating in sports like basketball, hockey, football and bungee jumping, and playing poker. The campaigns showcase how the excitement of playing poker is the same as that of playing the games.